Royal Caribbean announces partnership with Channel 7 juggernaut My Kitchen Rules
23rd February 2015 – Royal Caribbean International has announced a new TV campaign and partnership with Channel 7 juggernaut My Kitchen Rules. The most watched primetime program in 2014, My Kitchen Rules continues its dominance in 2015 with the current 6th season consistently placing number one program for the night. The campaign will showcase the exceptional dining available on Royal Caribbean’s world class ships alongside the outstanding meals created on the highly rated show; as well as introduce some of the cruise line’s passionate crew.
To celebrate, Royal Caribbean will also launch a special Wine & Dine promotion, offering guests a free premium beverage package and free pre-paid gratuities for two*.
“My Kitchen Rules is the perfect fit for us because at Royal Caribbean International, we pride ourselves on our range of world class dining options onboard all of our ships. Just as cuisine from around the world is featured on the show, from innovative Japanese to family style Italian, festive Mexican to fine dining American grill houses – the food is international and there is something for everyone onboard a Royal Caribbean ship,” said Sean Treacy, commercial director, Royal Caribbean Australia.
Launching today, Royal Caribbean’s “Wine & Dine” promotion is the first of its kind for the cruise brand. Guests who book before 11 April 2015 will enjoy a free premium beverage package for two, valued at up to $1,026, as well as free pre-paid gratuities for two people. In addition, Balcony or Suite bookings for the local 2015/16 Australian season will also receive a bonus US$200 spending money per stateroom. The offer includes all new bookings on Australian sailings departing between 21 September 2015 and 28 April 2016 and on worldwide sailings* departing after 15 May 2015 of five-nights or longer.
Fares start from $1,799 for a 10-night sailing from Singapore to Fremantle departing 3 November 2015 onboard Australia’s newest ship Explorer of the Seas, calling at Port Klang and Langkawi in Malaysia and Phuket in Thailand, and offering over six different restaurants for guests to choose from.
Onboard all Royal Caribbean ships, guests will experience a wide range of dining choices that vary in style, atmosphere and cuisine, depending on your mood. There are restaurants for romance, family-style cafes and even formal, fine-dining. Depending on the ship, travellers can choose Italian, Japanese, American steakhouse, Brazilian and Mexican cuisine, alongside family favourites such as a 50’s style diner and an ice cream parlour.
For the first time, in the 2015/16 season, Royal Caribbean International will homeport four superliners in Australia when Voyager of the Seas and Radiance of the Seas are joined by recently revitalised Explorer of the Seas in Sydney, and the first Royal Caribbean ship to be based in Brisbane – Legend of the Seas – increasing total capacity by almost 50 percent.
*Excludes sailings onboard Quantum of the Seas, Anthem of the Seas, Trans-Atlantic sailings and all sailings departing from China
About Royal Caribbean International
Royal Caribbean International is an award-winning global cruise brand with a 45-year legacy of innovation and introducing industry “firsts” never before seen at sea. The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean including, jaw-dropping, Broadway-style entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. Owned by Royal Caribbean Cruises Ltd. (NYSE/OSE: RCL), the cruise line sails 21 of the world’s most innovative cruise ships to the most popular destinations in the Caribbean, Europe, Alaska, South America, the Far East, and Australia and New Zealand. World renowned for its friendly and engaging Gold Anchor Service, delivered by every staff and crew member, Royal Caribbean has been voted “Best Cruise Line Overall” for 11 consecutive years in the Travel Weekly Readers Choice Awards.
RCL Cruises Ltd Australia commenced operation in December 2008 as the Australian arm of global cruise holiday company Royal Caribbean Cruises Ltd. The company offers three cruise brands in Australia and New Zealand: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. In the 2014/2015 cruise season, Royal Caribbean International will be the largest cruise operator in Sydney, with three ships sailing in the region: Voyager of the Seas, Radiance of the Seas and Rhapsody of the Seas. In the 2015/2016 local cruise season Royal Caribbean International will increase the local fleet to four ships: Legend of the Seas home porting in Brisbane; along with Explorer of the Seas, Voyager of the Seas and Radiance of the Seas home porting in Sydney. Celebrity Solstice will also sail her fourth local season out of Sydney.
Information supplied by: Royal Caribbean International.
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