Celebrity Cruises Launches New ‘Captain’s Club’ Program
Enhanced loyalty program offers guests greater recognition and rewards
Sydney, 26 November 2013: Celebrity Cruises is excited to announce enhancements to its Captain’s Club loyalty program. The changes include two new additional levels of status & rewards and a new Club Points system which has been designed based on guest feedback.
There are over 7,000 Captain’s Club members in Australia and New Zealand – a number which is expected to double by the end of the current summer cruise season.
Effective on sailings commencing after 25 November 2013, the new Captain’s Club will offer a six-tier program. The Club’s current levels of “Preview,” “Classic,” “Select” and “Elite” will remain, and two new tiers have been added – “Elite Plus” and “Zenith" – each with their own unique set of benefits and privileges.
Members who achieve the new “Elite Plus” status will receive an even higher level of recognition and broader benefits, including additional discounts for beverages and specialty dining, complimentary 200-minute Internet packages, complimentary cappuccinos, lattes and more. Members who achieve “Zenith” status will receive additional benefits and perks befitting this ultimate level of membership, such as access to Michael’s Club Lounge (available fleetwide in 2014), a complimentary premium alcoholic beverage package, complimentary laundry, a 1,600-minute Internet package, and other benefits.
Celebrity’s guests can now also accelerate their progression through the loyalty club tiers with a new “Club Points” system. This system recognises the guest’s stateroom category and number of days spent onboard – rewarding guests with more points if they stay in higher stateroom categories and take longer cruises.
Members’ previous cruise credits will be automatically converted into Club Points, and members will retain all of the benefits they earned in the program to-date – with no expiration. In many cases, guests may automatically become charter members of Celebrity’s new “Elite Plus” or “Zenith” tier. It is important to note that no current members will lose any of the benefits they have come to expect and enjoy today. Full program details are available at: celebritycruises.com/captainsclub/membershipBenefits.do?pagename=cc_benefits&cS=SIDENAV
Another new enhancement is the ability to quickly access special pricing exclusively for Captain’s Club members through the Captain’s Club portal on the Celebrity Cruises web site, celebritycruises.com.au. By simply entering their name and Captain’s Club member number on the site, guests can instantly see available loyalty pricing.
“At a time when many loyalty programs are cutting back on benefits or making it more difficult to redeem rewards, we’re thrilled to do just the opposite,” said Celebrity’s Director of Loyalty, Lee Moreau. “Guest loyalty is the cornerstone to any successful business and that’s why, at Celebrity Cruises, we make our guests the center of our attention. We hope this reinvigorated program will even more vividly show our guests how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.”
Celebrity Cruises commenced cruising in Australia in 2007 and introduced the region’s highest rated superliner, the 2,850-guest Celebrity Solstice, to Sydney last season. She will be joined by a second Celebrity Cruises ship, the 1,800-guest Celebrity Century, in September 2014 for the summer 2014/15 season.
Information supplied by: Celebrity Cruises.
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